Shree
About

I move customer
intent into
purchase decisions.

Shree spent her career building products that influence what customers discover, compare, and ultimately choose, from enterprise retail, healthcare, debt collection, and space industry. Her work spans search, merchandising, personalization, experimentation, and behavioral analytics, but she's known for asking a simpler question before writing a roadmap: Is this actually the problem worth solving? She enjoys working with customers, engineering teams, and business leaders to separate feature requests from real opportunities, helping organizations invest where customer value and business impact intersect.

Bhagyashree Vaidya

Resume

Experience.

Resume

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Bhagyashree Vaidya

Senior Product Manager | AI Personalization & Recommendation Systems | Bayesian A/B Testing | Product Analytics | Driving Growth via Behavioral Data | MSIM (Product & AI) @ UW '26

LinkedIn ↗GitHub ↗

Graduate Product Developer

Mar 2026 - Present
UW Starlink - AI Research & Signal Intelligence
  • Designed and shipped a full-stack data processing tool (Python + Streamlit) that takes raw satellite signal captures and outputs cleaned, labeled, analysis-ready data, replacing a manual workflow that previously took researchers hours per dataset
  • Built an interactive visualization layer with 14 user-configurable parameters, enabling researchers to tune detection sensitivity in real time, adopted after a single demo to the PI and PhD team
  • Engineered a detection pipeline that automatically identifies individual Starlink satellite tracks from noisy sensor data with 90%+ accuracy, processing datasets that contain signals from 4,000+ constellation satellites
  • Integrated with the team's existing Doppler prediction codebase (orbital mechanics models) to enable automated matching between measured signals and theoretical satellite positions
  • Scoped the full product roadmap from prototype to production: real data adaptation, correspondence matching, persistent database for cross-session analysis, and Docker deployment on the lab's GPU server

Senior Product Manager

May 2025 - Sep 2025
VWO - Enterprise Experimentation
  • Secured 8 net-new enterprise client accounts in the North American market by leading technical product strategy on Fortune 500 sales calls alongside Account Executives and Business Development teams to resolve complex procurement roadblocks
  • Captured $10M in incremental annualized revenue for enterprise e-commerce merchants by designing and launching server-side Feature Experimentation and Web Rollout capabilities across third-party search engines and high-volume checkout funnels
  • Increased user checkout conversion rates by 4.2% by deploying 50+ Bayesian and frequentist Server-Side A/B experiments using VWO's SmartStats engine to improve plan-selection pricing relevance and product discoverability
  • Co-engineered VWO's core recommendation engine roadmap by integrating AI-driven predictive modeling (Wandz / Personalize frameworks) to automate audience segmentation and deliver context-aware product suggestions
  • Engineered VWO's plug-and-play third-party ecosystem by productizing native data stream integrations with Twilio Segment, RudderStack, Mixpanel, Amplitude, and HubSpot; eliminated manual tracking script configurations to accelerate time-to-value for enterprise marketing teams
  • Reduced enterprise sales cycle duration by 15% by translating complex client-side architecture requirements into standardized, scalable feature roadmaps that eliminated custom engineering overhead
  • Defended product roadmap decisions to C-suite and VP-level stakeholders by producing bi-weekly telemetry presentations analyzing user behavioral funnels, interface drop-offs, and commercial ARR impact metrics

Product Manager

Oct 2024 - Apr 2025
Unity Senior Health
  • Launched a 0-to-1 Medicare insurance marketplace platform within a 6-month timeline, transforming a manual workflow into an intuitive, self-serve digital decision-journey that captured 300+ net-new organic enrollments ahead of the peak Annual Enrollment Period
  • Reduced checkout friction and user drop-offs by 32% by conducting 50+ direct customer interviews using the Jobs-to-be-Done framework to isolate and redesign interface areas causing cognitive overload during plan selection
  • Lowered customer acquisition costs by 18% by partnering with pre-sales agents to analyze live phone objections and lead drop-offs and build a transparent plan-comparison that resolved user anxieties natively
  • Shipped a location-based personalization feature that dynamically mapped senior IP/ZIP data directly to localized in-network doctors and regional Medicare Advantage networks, eliminating a massive consumer pain point and driving a 25% lift in quote accuracy
  • Maintained a 100% platform compliance rate across all states by designing backend database validation logic that natively enforces CMS communication guardrails, HIPAA data privacy frameworks, and TCPA consent laws
  • Analyzed user drop-offs and behavioral analytics across 10,000+ early quote and eligibility search flows; data-prioritized high-impact UX enhancements that achieved 300+ net-new organic digital enrollments within the post-launch quarter

Product Engineer

Aug 2023 - Sep 2024
Stallion Express
  • Launched shipping option discovery, carrier search, & shipping recommendations, reducing checkout friction through a proprietary linear-programming multi-carrier selection engine for 40,000+ active e-commerce merchants; drove a 14% decrease in cart abandonment by highlighting instant 70%+ savings against national carriers
  • Owned the technical roadmap, designed search routing models via Elasticsearch, Algolia, and BM25; utilized Bayesian AB testing across 3.5M+ simulated search queries to increase checkout conversion rates by 4.2% and directly lift platform ARR by $450K
  • Drove local user adoption and accelerated onboarding by 22% by designing a geospatial, IP-to-GPS location personalization feature that mapped new users to their closest physical hub; reduced discovery-to-first-shipment latency and supported a total annual shipping volume of 5M+ processed parcels
  • Enabled the successful launch of 10+ new "Drop & Go" locations across the Montreal, Vancouver, and Surrey markets by rewriting backend database pricing logic to support 32 distinct regional pricing zones, ensuring 100% billing accuracy and capturing $1.2M in new regional GMV
  • Minimized payment friction and cross-border FX drop-offs by leading the technical integration of Stripe and PayPal multi-currency payment gateways; processed $2M+ in monthly transactional credits, allowing US and Canadian merchants to pay in native currency while eliminating a 2.5% foreign exchange transaction penalty
  • Analyzed user behavioral funnels and clickstream data drops across web and mobile platforms using mixpanel/behavioral analytics; identified and prioritized 4 critical search-relevance bugs, resulting in a sustained 5% month-over-month growth rate in total customer lifetime value

Technical Program Manager - Cloud Migration

Mar 2020 - Apr 2023
Branding Arc
  • Achieved a 100% successful end-to-end migration program of 150+ legacy on-premises websites to AWS cloud infrastructure, ensuring business continuity by coordinating cross-functional teams to replace legacy hardware with using c5.large instances, and Amazon RDS
  • Established a zero-downtime delivery framework for a 150-site fleet by designing and implementing automated CI/CD pipelines, Auto Scaling groups, and Elastic Load Balancing, reducing deployment time by 40%
  • Secured 100% of corporate cloud environments against external cyber threats by architecting a multi-layered security topology using AWS VPC, custom subnets, and Sucuri firewalls to ensure strict GLBA data privacy and PCI-DSS payment compliance
  • Eliminated 20+ hours of weekly manual work by engineering custom task automation scripts in Bash, transforming complex infrastructure provisioning into repeatable, standardized workflows

Program Manager - Digital Portfolio & E-Commerce

Mar 2020 - May 2020
Branding Arc
  • Launched 10+ revenue-generating B2B products for the debt collection and asset management sectors within a single quarter, integrating critical FDCPA and TCPA communication guardrails into the software architecture
  • Maintained 100% system availability and compliance across 150+ enterprise websites by centralizing governance, automated backups, and real-time security checks via Orion ManageWP SaaS
  • Streamlined global payment collection capabilities across multiple digital products by engineering secure custom payment portals and integrating Stripe, PayPal, and Razorpay APIs
  • Defined and monitored critical technical KPIs, improved core platform search rankings by driving Google Web Vitals scores into the "Good" range (90+); slashed LCP by 40% (under 2.5s), reduced First Input Delay (FID) to <100ms, and eliminated visual instability (0.0 CLS), resulting in a 10% decrease in bounce rate while structuring user data pipelines to respect CCPA data-deletion (DSAR) requests

UI/UX Designer

Jun 2018 - Dec 2019
Convoma X, Digital Marketing Agency
  • Managed 50k+ monthly website sessions for a fashion e-commerce brand, optimizing the platform to capture 12,000 Monthly Active Loyalty Users. By implementing a rewards and cashback ecosystem, I drove a 4% order conversion rate among active users, lowered the bounce rate, and maintained a 20% retention rate. Operating at a $1.20 USD CAC and a $0.83 ARPU, the strategy consistently generated $9,960 USD in monthly revenue
  • Integrated marketing campaign tools with websites like Mailchimp, Hubspots, Yoast SEO, etc
  • Spearheaded SEMrush SEO audits and technical strategy implementations to systematically boost organic search engine discovery and rankings
  • Partnered with cross-functional teams to deploy data-backed marketing campaigns via Mailchimp and Google Analytics to maximize visitor retention
  • Designed and launched a high-conversion e-commerce platform based on user-need and funnel analysis, driving 1,000+ completed transactions in the first month and boosting engagement metrics by 20%

Product Stories

Featured Work.

starlinkspectrogramtool.app
01

Starlink Spectrogram Tool

An advanced data visualization tool for Starlink satellite metrics and spectrogram analysis.

PythonTechnology
StreamlitTechnology
Data ScienceTechnology
02

OwnerView

03

The Great Courtroom

04

SpinFlix

05

HBCU Digital Equity

06

Neighborhood Care Exchange

07

Wooshippy

About

Education.

University of Washington

Master of Science, Information Management | Product and AI Specialization

Sep 2025 – Aug 2026  |  Grade: 3.84

Throughout my graduate work and projects, I've learned to approach that question from multiple angles. I use strategic frameworks to understand markets and competitive dynamics, experimentation to validate assumptions, AI and customer analytics to uncover patterns in user behavior, and program management to turn strategy into execution.

What ties all of this together is evidence. Whether I'm evaluating a new market, prioritizing product investments, designing an experiment, or analyzing thousands of customer reviews with AI, my goal is the same: reduce uncertainty, identify what matters most, and help teams make decisions backed by data instead of intuition.

I want to build products that solve meaningful customer problems, and I believe the best product managers are not the ones with the most ideas, but the ones who consistently ask the right questions, challenge assumptions, learn quickly, and translate evidence into action.

Skills for University of Washington

Product Strategy & Go-to-MarketA/B TestingCustomer & Market ResearchStakeholder ManagementBusiness Strategy & Competitive AnalysisRoadmap PrioritizationFeature Experimentation
Education Activity

CASE STUDIES

Product.

zomato.app
Slide 1

On this page

01 / 07

Recommendations

Evidence.

"

I highly recommend Shree for her exceptional ability to connect technical innovation with mission-driven impact. She played a critical role...

Recommendation from Tracie D. Hall
Tracie D. HallExecutive Director | Strategist | Advocate TIME100 Awardee
Tracie D. was Bhagyashree's mentorMay 18, 2026

Selected Achievements

Accolades.

Grant

Spring 2026 · Health & Wellness Category · $500

PAMA — AI-Powered Biography Platform

UW iSchool Startup Grant

Co-founded a collaborative, AI-powered biography platform. Families create a shared story page, invite contributors, and the AI organizes memories into a cohesive life story. Awarded as one of eight projects in the Spring 2026 cohort.

View Source ↗
RESEARCH PAPER

June 2026

Confirmation Bias in LLM-Based AI Analytics Tools

IMT 570 E · Data Driven Organizational Problem Solving

Mixed-methods study revealing how LLM-based analytics tools quietly confirm what managers already believe — and what actually fixes it.

R² = 0.039Trust → Quality
r = -0.47Bias Awareness
34% reductionValidation Fix
Mixed MethodsPythonAI GovernanceLLMlibreQDA
Read Summary →Download PDF